YouGov Profiler - Years and Years

As you can see from above, the YouGov Profile shows different aspects of the fans for ‘Years and Years’. The demographics of Years and Years are mostly female between the ages of 18-24 in the North East whom are fashion designers. We could break this stereotype by promoting the music to both males and females.

From the above screenshot, you can see that the fans lifestyle consists of many different components such as food, sports, interests and hobbies. It’s visible that most fans like listening to music and like music in general which can benefit us when we make our music video. 

The fans have different personalities that could lead them to doing different things. However, one thing in common between all the Years and Years fans is that internet is the main source of information for them as well as listening to music. As you can see from above, the fans seem to be moody, needy and miserable on occasions. We could create a video that will have sense of love and being miserable which could allow the fans to relate it back to themself.

The fans of Years and Years are customers of many different brands which you can see from above. Most of these are social networking sites that most individuals use such as Instagram, snapchat, twitter etc. Taking this into consideration, I could create social networking sites for my artist in my ancillary productions and create its track list.

From above, the fans of Years and Years watch different entertainments such as movies, tv shows, listen to other music artists and watch different celebrities. You can see that these fans have a wide range of entertainment which shows their interest in media.

 The fans of Years and Years most common source is the internet. As you can see, they go onto many different online websites such as facebook and twitter where they get updated with latest information about music or certain music artists. Keeping this in mind, I could promote my music video via social networking sites which will increase the artists’ identification.

These fans also read newspapers and magazine where they get latest updates as well as watch TV shows such as family guy, don’t tell the bride, dinner date etc. This gives me an idea of love as a theme as most these TV shows are related to the theme of love which I could use for my music video.