Target Audience: Mainstream vs Independent

	APPEAL TO TARGET AUDIENCE
	INDEPENDENT	MAINSTREAM
Mise-en-scene	Local or simple locations e.g. streets,	Expensive locations e.g. famous cities,
Editing	Least amount or no special effects	Extravagant special effects
Camerawork	Restricted shots due to equipment and budget	Various shots e.g. bird’s eye view using equipment
Sound	Low quality use of equipment or sometimes hired	High quality sound systems and equipment
Actors	Unknown actors	Well known/ Famous actors
Budget	Low budget	High budget
Marketing/Promoting	Word of mouth or enter music festival to hope their work is recognised by winning an award.	TV, DVDs, magazines, posters, internet, radio
Distribution	Limited release, direct to DVD	Internationally
Exhibition	Local cinemas, if not any	Wide scale internationally