Examination of Years and Years Website

Andrew Goodwin's Theory

Creative Influences

Previous Student Music Video Review: Powerless - Flow Motion Films

https://www.youtube.com/watch?v=4BYZlsnve9g

Powerless - Flow Motion Films 

After analysing a music video made my previous A2 students, I had identified a range of different elements which I had enjoyed extremely. 

When it comes to camera, the music video had started off with a tilt. I enjoyed this particular shot extremely as we were able to see a beautiful view which the main actor of the music video was looking at. I personally believe that this particular shot had given out a metaphor; its him against the world. 

Another element which I had enjoyed watching within the music video was the editing. As the main actor is seen having flashbacks of a boxing match he had been in, it was rather beneficial to use a grey colour to help the audience identify the flashbacks. 

This particular scene was extremely beneficial to use within the music video. This is because it had shown what the main actor had experienced as a child, which is why he was in a boxing match. 

Due to the use of a hand held camera in the scene where the main actor is getting beaten up by the bully, it had made the audience believe that they were experiencing it. This was an excellent use of camera as it had given the audience a realistic view of the main actor's life. 

When it came to the ending of the music video, the main actor gets defeated by his bully during a boxing match. When the main actor collapses, he begins to get flashbacks of his bullying experience which motivates him to get back up and complete the boxing match. Not only was there a good use of camera and editing at this point in the music video, but it is also seen as a motivation for viewers who can relate to the main actor's storyline. 

The Function of Digipaks in the Music Industry

The Function of a Music Video

A2 Artist Analysis of Digipaks

Target Audience: Mainstream vs Independent

	APPEAL TO TARGET AUDIENCE
	INDEPENDENT	MAINSTREAM
Mise-en-scene	Local or simple locations e.g. streets,	Expensive locations e.g. famous cities,
Editing	Least amount or no special effects	Extravagant special effects
Camerawork	Restricted shots due to equipment and budget	Various shots e.g. bird’s eye view using equipment
Sound	Low quality use of equipment or sometimes hired	High quality sound systems and equipment
Actors	Unknown actors	Well known/ Famous actors
Budget	Low budget	High budget
Marketing/Promoting	Word of mouth or enter music festival to hope their work is recognised by winning an award.	TV, DVDs, magazines, posters, internet, radio
Distribution	Limited release, direct to DVD	Internationally
Exhibition	Local cinemas, if not any	Wide scale internationally

Creative Influences Video

Analysing Music Videos

Previous Student Video's Analysis

Click here to watch Previous Student 1 Video

Click here to watch Previous Student 2 Video

Looking back at both the music videos, I feel that there is a lot to learn from both of them whether it’s something that we could take on for our music video or something we could avoid. However, while creating our music video the different elements we were take into consideration will be the narrative, camerawork, editing, mise-en-scene and the actor.  

YouGov Profiler - Years and Years

As you can see from above, the YouGov Profile shows different aspects of the fans for ‘Years and Years’. The demographics of Years and Years are mostly female between the ages of 18-24 in the North East whom are fashion designers. We could break this stereotype by promoting the music to both males and females.

From the above screenshot, you can see that the fans lifestyle consists of many different components such as food, sports, interests and hobbies. It’s visible that most fans like listening to music and like music in general which can benefit us when we make our music video. 

The fans have different personalities that could lead them to doing different things. However, one thing in common between all the Years and Years fans is that internet is the main source of information for them as well as listening to music. As you can see from above, the fans seem to be moody, needy and miserable on occasions. We could create a video that will have sense of love and being miserable which could allow the fans to relate it back to themself.

The fans of Years and Years are customers of many different brands which you can see from above. Most of these are social networking sites that most individuals use such as Instagram, snapchat, twitter etc. Taking this into consideration, I could create social networking sites for my artist in my ancillary productions and create its track list.

From above, the fans of Years and Years watch different entertainments such as movies, tv shows, listen to other music artists and watch different celebrities. You can see that these fans have a wide range of entertainment which shows their interest in media.

 The fans of Years and Years most common source is the internet. As you can see, they go onto many different online websites such as facebook and twitter where they get updated with latest information about music or certain music artists. Keeping this in mind, I could promote my music video via social networking sites which will increase the artists’ identification.

These fans also read newspapers and magazine where they get latest updates as well as watch TV shows such as family guy, don’t tell the bride, dinner date etc. This gives me an idea of love as a theme as most these TV shows are related to the theme of love which I could use for my music video. 

Album Cover Draft

The layout of the CD is the typical 4 squared template; front, inside (consists of 2), and back cover. The inside consists of an image of the main character on the inside leaning against the wall, a mid-long shot maintained and he looks at the camera. The left hand side of the inside has extra content showing tour dates and locations. The back will be white on black, keeping to the same colour scheme as the website, and the typography will be simple, using a Sans Serif text 

Introduction Video - Farzin

Laura Mulvey's Representation Theory

Carol Vernallis Theory

Andrew Goodwin's Theory

Preliminary Task: Poster Remake

The first thing I did was, I looked for an image of the minions that was a look alike of the film poster. I pasted this image onto Photoshop and cleared the background using the magic wand.

Secondly, I copied the same image and rotated it to180 degrees and flipped it horizontally. I then went into the blending options and adjusted the opacity to really light so that the image looked like a shadow of the original picture.

Thirdly, I decided to write out the title of the film poster. To do this, I tried many different fonts that would look the same as the original one. I wasn’t able to find an exact copy however, I found the font ‘Abadi MT Condensed Extra Bold’ that looked quite right. I did this for the entire four name ‘Meet Stuart, Kevin & Bob’ and I changed the color to Black. I had to adjust the size for these names as they were all in different sizes therefore I had to have different layers for different words.

Fourthly, I had to place the subheading ‘Illumination Presents’ below the minion image. To do this I found a look alike of the font in the original picture ‘Arial Rounded MT Bold’. I had to decrease the size of this and transform it so that the writing was stretched. I also had to change the color of the font to greyish/greenish. This wasn’t as difficult as I was able to use the Eyedropper tool to find out what color was used in the original image.

Next, I moved onto the title of the film poster, which was ‘Minions’. This was quite a difficult task to do, as I wasn’t able to find the right font for the title. Due to this, I used the Rectangle Marquee Tool to copy the title from the original and pasted it onto the remake. I changed the size of the title and placed it under the ‘Illumination Presents’ heading.

After this, I went onto typing the ‘Summer 2015’ heading where I used the Arial Black font and decreased the size. I had to make sure that I used caps lock to write this out as this stood out in the original film poster.

Next, I added the conventions at the bottom of the film poster, which included ‘In theatres and real 3D, Illumination presents, this film is not rated, copyright 2015 universal studios and the universal company logo’. For the logo, I had to search the logo up onto Google and then changed the overlay color on blending options. I also had to make sure that the size of the writing wasn’t too big as these were conventions that come at the bottom. 

Henali's Introduction Video

Pre-Production Task (Survey Results)

The questions and analysis of the questions

Music Video Questionnaire Analysis

Music video questionnaire from farzinxo