Evaluation 3: What have you learnt from your audience feedback?

Evaluation Question 2 (How effective is the combination of your main product and ancillary texts?)

I believe the effectiveness of my group’s main product and my individual ancillary products is very strong, since the video showcases typical pop conventions that is very common, so the audience will feel comfortable watching it, especially since there is a narrative and performance, so people who like narrative and people who like performance can enjoy watching this product, making it cater to everyone. My individual products use a low-key lighting and this is to signify emptiness or fear. Since the audience doesn't know what happens to the actor after it ends, the audience will begin to question what has happened, such as ‘what did he do next?’ and ‘did he go back with her?’. These questions make the audience a bit scared of the unknown, so the website has dark colours, typically white on black to show contrast, as well as fear. Typical pop websites have tour dates, and news, so I included them in my individual website to make it look authentic. My digipak shows James, the heartbroken boy, walking away from camera, and looking at the camera, half his face in shadows, showing that he is becoming empty, and losing himself. The serif text for the track-list and the main head easily show that this is a pop CD cover, due to the colours, text, composition and lighting.

Question 1 of Evaluation (In what ways does your media product use, develop or challenge forms and conventions of real media products?)

Evaluation 2: How effective is the combination of your main product and ancillary texts?

Evaluation Question 3

Evaluation 1: In what ways does your media product use, develop or challenge forms and conventions of real media products?

My media product used, developed and challenged forms and conventions of real media products in many different ways. I learnt a lot about conventions of music videos and did a lot of research into this.

Conventions of music videos. I learnt a lot about conventions of music videos and did a lot of research into this. I have presented my findings in my blog post named “conventions of music videos”. This a basic summary of what I found about conventions of music videos; There are very basic common features that can be seen within all the music videos. These include close ups of artists and the shots when they do change, change to the beat to make the music video flow and look effective. Also there is the artist actually singing through the music video whilst other things are happening in the music video.

Music Genre conventions. I learnt a lot about conventions of music genres and have done research into this. I have presented my findings in my blog post named “conventions of music videos”. The genre of music that our music video belongs to is Pop/Rock. The genre that our music video falls into has the following conventions as well as the conventions of a generic music video as mentioned in the previous slide. These music videos tend to have lot of shots of the artists and also there always seems to be a video that goes alongside the lyrics that are being sung. Also the artist is singing the song whilst performing in the actual music video.

Conventions that we have used. After looking at the conventions of music videos and genre conventions we as a group decided to use a lot of these conventions as we believe that by using these conventions it will help create an effective music video. We did not use all of the conventions however as we did not feel as if though it was appropriate for our music video. Also we did not just have the main singer singing in one place. In this slide and the next I am going to use screenshots with captions underneath the pictures to show what conventions we have used. Clear difference between performance and narration.

Audience Feedback on Final Digipak

As you can see from the above audience feedback based on my final digipak. The audience liked that I had a consistent background for all my pictures which helped all the pictures to blend with one another and prevent it from looking odd or unusual. In addition to this, the target audience also liked the idea of having quotes in the digipak as this can influence other individualas as well as prevent the audience from being bored just by looking at the pictures. The use of colour was a major factor that impressed and satisfied the audience. When taking these pictures, I ensured that I could somehow edit or manipulate these images for them to go with one another.

On the other hand, I did ask for improvements as if in the future I had to create something like this, I will be aware of what to avoid and what other things I could add to my production for me to go a bit higher. Some of the improvements I received was to add bright colours which could stand out, However, I personally felt that this would not go well with my music video and website as our production didn't really have a lot of brightness in there. In addition to this, I was told to use a variety of images to promote the artist and video by maybe adding pictures of other artists as my digipak was only focused on one character who was the main lead in the music video. My audience also told me to make the text bigger so that it was clearly seen and visible for the audience to rescognise.

Overall, the audience felt that the digipak was quite appealing and attractive.