Institution Research

Institution research from Dan09876543

Album Cover Ideas

Humans are a very visual species, utilising around 80% through eyesight. The eye reacts extremely quickly to movement, and as such, an appealing looking CD/digipak cover pleases the eye. We want to create a connection between the digipak and the audience in order for our digipaks to become successful. Underneath are some ideas that I believe suit our own digipak cover idea, and extra content ideas:

I enjoy these digipak/CD covers because of their high contrast, making it very easy and appealing to look at, while looking at the purity and natural beauty of the human face, while also showing imperfections. The portraits range from mid-shot to mid close-ups, focusing on the person's emotions

Extra Content:

• Because our music video is a story about the suffering the girl goes through with the heartbreak, perhaps the digipak will include a booklet with pictures, maybe drawings of a stick person getting heartbroken.
• A sheet containing lyrics to the songs.
• 
  

Storyboard

The beginning shows the shots used and approximately how long they will last. The storyboard can help us visually in what we need to do for it to finish as close as possible to the storyboard. As a typical storyboard has, the additional notes are present in order to give us extra guidance as opposed to just visual art. I added exact seconds and this strict timing can help us edit it more professional and make it flow easily.

Years and Years Branding Moodboard

Target Audience

Institution Research

Further Research - Theories

Focus Group Feedback

YouGov Profiler - Years & Years

After carrying out research on YouGov Profiler, I was able to find out more about the fans of the band Years & Years. The three images below show the demographics, lifestyle and brands of the fans of the band. This research will be beneficial when it comes to forming our final media product, as we will be able to target the correct audience for our music video. 

Laura Mulvey's Theory

Laura Mulvey s Theory

Carol Vernallis' Theory

Andrew Goodwin's Theory

Creative Influences

Previous Student Music Video Review: Powerless - Flow Motion Films

https://www.youtube.com/watch?v=4BYZlsnve9g

Powerless - Flow Motion Films 

After analysing a music video made my previous A2 students, I had identified a range of different elements which I had enjoyed extremely. 

When it comes to camera, the music video had started off with a tilt. I enjoyed this particular shot extremely as we were able to see a beautiful view which the main actor of the music video was looking at. I personally believe that this particular shot had given out a metaphor; its him against the world. 

Another element which I had enjoyed watching within the music video was the editing. As the main actor is seen having flashbacks of a boxing match he had been in, it was rather beneficial to use a grey colour to help the audience identify the flashbacks. 

This particular scene was extremely beneficial to use within the music video. This is because it had shown what the main actor had experienced as a child, which is why he was in a boxing match. 

Due to the use of a hand held camera in the scene where the main actor is getting beaten up by the bully, it had made the audience believe that they were experiencing it. This was an excellent use of camera as it had given the audience a realistic view of the main actor's life. 

When it came to the ending of the music video, the main actor gets defeated by his bully during a boxing match. When the main actor collapses, he begins to get flashbacks of his bullying experience which motivates him to get back up and complete the boxing match. Not only was there a good use of camera and editing at this point in the music video, but it is also seen as a motivation for viewers who can relate to the main actor's storyline. 

The Function of Digipaks in the Music Industry

The Function of a Music Video

A2 Artist Analysis of Digipaks

Target Audience: Mainstream vs Independent

	APPEAL TO TARGET AUDIENCE
	INDEPENDENT	MAINSTREAM
Mise-en-scene	Local or simple locations e.g. streets,	Expensive locations e.g. famous cities,
Editing	Least amount or no special effects	Extravagant special effects
Camerawork	Restricted shots due to equipment and budget	Various shots e.g. bird’s eye view using equipment
Sound	Low quality use of equipment or sometimes hired	High quality sound systems and equipment
Actors	Unknown actors	Well known/ Famous actors
Budget	Low budget	High budget
Marketing/Promoting	Word of mouth or enter music festival to hope their work is recognised by winning an award.	TV, DVDs, magazines, posters, internet, radio
Distribution	Limited release, direct to DVD	Internationally
Exhibition	Local cinemas, if not any	Wide scale internationally

Analysing Music Videos

Previous Student Video's Analysis

Click here to watch Previous Student 1 Video

Click here to watch Previous Student 2 Video

Looking back at both the music videos, I feel that there is a lot to learn from both of them whether it’s something that we could take on for our music video or something we could avoid. However, while creating our music video the different elements we were take into consideration will be the narrative, camerawork, editing, mise-en-scene and the actor.