Daniel's Production Log
Week 1 September
We begin with a task to improve our Photoshop skills, recreating an existing poster to make a completely different poster
Week 2 September
This week sees the tasks of completing analysis on music videos of the pop genre, and analysing how the poster was created.
Week 3 October
As a new group, we then make a survey to ask our intended audience, using demographics and psychographics in order to choose who we would ask. We receive the results and we also analyse the results and we take into consideration what we will put into our music video
Week 4 October
We collaborated as a group to make an album cover draft, complete with the layout, and descriptions of colour schemes needed and how the text will be laid out.
Week 5 October
We begin on analysing digipaks of pop music artists in order to get an idea of the codes and conventions that typical pop CD covers have. We used the star image of the pop singer for the audience to get an idea of who he is, with a simple text showcasing his name and the name of the album. I also complete my creative influences video in which I show similar pop music videos which have influenced me and my decisions for choosing certain costume, and the stock plot for our video.
Week 6 November
I draw out a plan for my website, with detailed descriptions and drawings of where the buttons would go.
Week 7 November
Farzin and I are in charge of pitching our music video to our target audience (consisting of young adults, 16-20, of both genders) and we detail our video using MECS (Mise en scene, editing, camera, sound) for the audience to get an idea of how our video will go.
Week 8 November
The final shot list including the type of shots (performance or narrative), and the shot type and how the actors will act.
Week 9 November
Another shot list which includes the actors needed, and further performance notes is made.
Week 10 November
Research into theories are made in order to see how we can conform or subvert from common conventions.
Week 11 December
A production schedule for the music video is made, detailing which crew will be ready for the shooting, and which actors will be required. A photography plan is also made as to how the pictures will be used, and how the main actors will pose for my digipak and my magazine advert, The final storyboard is also made to help guide us visually as to how the actors will be like. I write down a risk assessment and how we can avoid these risks
Week 12 December
I'm in charge of the potential performers task and I 'interview' a few students who could fit into our character's persona. However, these were potential performers and therefore would not be a good choice as they have shown in the video.
Week 13 December
I draw out a plan for my digipak, including measurements and what would go where, giving me an outline as to how the final digipak would look.
Week 14 January
I get more inspiration from other artists and how their digipaks look, so I planned to take out a few conventions such as the low-key lighting, and the close-up of the singer's face.
Week 15 January
As cameraman, we start our first weekend of shooting, using local places such as the park as our primary location. I film the narrative shots of our music video.
Week 16 January
I start editing the music video, placing the current shots in place.
Week 17 January / 18 February
I edit the music video, with occasional help from Farzin and Henali
Week 19 February
I upload the rough cut for our music video
Week 20 February
I complete my ancillary tasks and they are uploaded
I continue editing while Farzin and Henali film.
Week 21 February
Editing comes to an end and I finish to the deadline, and I then start on the technical run of the lyric sheet, analyzing the lyrics and how they will be 'visually' shown in the music video.
Week 22 February
I upload the final cut of the music video onto our blog
Week 23 Feb / 24 March
Evaluation questions are completed
