I
believe the effectiveness of my group’s main product and my individual
ancillary products is very strong, since the video showcases typical pop
conventions that is very common, so the audience will feel comfortable watching
it, especially since there is a narrative and performance, so people who like
narrative and people who like performance can enjoy watching this product,
making it cater to everyone. My individual products use a low-key lighting and
this is to signify emptiness or fear. Since the audience doesn't know what
happens to the actor after it ends, the audience will begin to question what
has happened, such as ‘what did he do next?’ and ‘did he go back with her?’.
These questions make the audience a bit scared of the unknown, so the website
has dark colours, typically white on black to show contrast, as well as fear.
Typical pop websites have tour dates, and news, so I included them in my
individual website to make it look authentic. My digipak shows James, the
heartbroken boy, walking away from camera, and looking at the camera, half his
face in shadows, showing that he is becoming empty, and losing himself. The
serif text for the track-list and the main head easily show that this is a pop
CD cover, due to the colours, text, composition and lighting.
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