Animatic Storyboard

Insert password; mediastudies

Further Research - Theories

Final Storyboard

Music Video Shot List - Daniel

Final Shot List - Daniel, Farzin and Henali

Focus Group Feedback

Creative Influence Video

Analysis of Eyes Shut by Years and Years Music Video

AnalysisofYearsandYearsMusicVideo (1)

Revisions to pitch and final decisions

As part of our research into forming our final media product, we had made a Pitch. In the pitch, we had received views and opinions from our target audience about what they had thought of our narrative, as well as what should be changed. 

Some of the feedback we had received from pitching our ideas for our music video was extremely beneficial, as it had been something which would have been useful to include to make our final media product effective as well as entertaining to watch. 

Below are some of the responses we had received, we had picked these out of all as we had believed they were the most useful.

1. Add a twist into the music video, such as a flashback.
2. Add more shots; such as close ups and long shots.
3. When the protagonist finds out he's been cheated on, he should punch the antagonist. 

After taking the comments into account, we had gathered as a group and discussed what type of changes should be made to our narrative regarding our target audience's comments. 

For example, we will be including flashbacks within the music videos in order to show what problems had occurred between the protagonist and his girlfriend. For e.g. he will get flashbacks of the memories him and his girlfriend had shared. We also decided to feature a variety of shots, such as long shots. One shot we particularly wanted to use was a long shot for when the protagonist is seen singing the song. Also, when it comes to the protagonist finding out he's been cheated on, we wanted to include a specific reaction. For example, we have decided to make sure the protagonist punches the antagonist. This will show that no matter how down to earth his character may be with his girlfriend, he still has a side to him which is violent. 

However, there were some ideas which our target audience did not mention in the response to the Pitch; we had formed these ideas by ourselves. We had decided to include metaphors, these metaphors will signify the heartbreak and feelings of the protagonist. For example, a glass breaking to connote the heartbreak which the protagonist feels after finding out he has been cheated on. Another metaphor is of the protagonist and his girlfriend's photo disappearing in the wind right before she cheats on him, in order to signify that she is about to cheat on him. 

Pitch - Farzin and Daniel

Focus Group Feedback

Initial Design for Digipak and Website

Initial design for Digipak

Initial design for Website

                           

Website Draft

The website draft is of a simple template, and the colour scheme will be predominantly white text on black to have a sharp sense of contrast. This can target a wider range of audience since people who might have sight problems can easily see the text, since the colours do not distract them.  I based my website on Adam Lambert's official website, and the buttons are in the same layout as Lambert's, and it helps because his website is very simple. His pictures take up the whole width and this instantly attracts the viewer. His pictures consist of monochrome pictures, natural lighting, sepia, processed and noir filters, and this large variety of photography can show to the audience the skills that he possesses, and this shows that he is full of talent.

Analysis of Conventions

Making drafts of our ancillary tasks was a rather easy as well as challenging task to complete. For example, as we had been given the task to make a storyboard, digipak along with a website or magazine advert; it was a thoughtful process to decide what storyline as well as codes and conventions to include on both the ancillaries along with the storyboard. 

I had began by making a storyboard which revolved around the storyline which I had thought of regarding our music video. We were given the task of drawing out our storyboard in order to get a realistic view of what the storyline would be, and why we had chosen the narrative we had chosen individually. For example, when it came to my narrative; it had included a storyline of the main character being cheated on by his girlfriend and one true love with another boy. After finding out about being cheated on, the boy leads on to attempting suicide. Although I had drawn out my storyboard, I also wanted to get a visual effect of the storyboard. Therefore, I had made a storyboard online to get an effective along with a realistic view of my chosen narrative. I had uploaded both the hand drawn storyboard, as well as the online made storyboard onto my blog. 

When it came to my first ancillary draft task-the digipak, I had began by drawing out a digipak with four panels. As a group, we had made changes to the song we had began by choosing. Therefore, we also had to make a couple of minor changes to the our ancillary drafts such as the name of the song. Like the storyboard, I also wanted to get a realistic view of my first ancillary draft; therefore I had formed one on Photoshop. Even though my Photoshop skills are not the best, I still wanted to get a realistic view of how my digipak could possibly turn out as a final piece. I knew this would be beneficial, as it can help me to make my final digipak piece effective and better.

For my final ancillary draft task, I had started off by wanting to make a website as my second ancillary task. However, as our coursework had progressed I had changed my mind and decided to make a magazine advert instead. Since I had already shown both my ancillary drafts, along with my storyboard to the focus group I knew it was important that I included both the website draft as well as the magazine advert draft. As I had changed my mind rather quickly, I didn't think it would be necessary to get a visual effect of the website; therefore I had only formed a digital draft of the magazine advert on Photoshop to get an effective and realistic view of it. I knew this would be beneficial as my target audience would be able to identify what is expected, and what I should do to make my final magazine advert better. 

Drafts of Ancillary 2

This is my first draft of my second ancillary which is a website. I personally wanted the main singer to be the center of attention on the website. Also, if the audience come across the website, not only would they know whose website it is because of the title but they will also know how the artist looks. 

As I had changed my mind on my second ancillary, I decided to make a magazine advert instead of a website. After looking at a range of different examples of magazine adverts, I personally thought making a magazine advert would be best to make. 

Although I had drawn a draft of my magazine advert; I also wanted to get a visual effect of how the magazine advert could be formed after it is made. Therefore, I had made a magazine advert draft on photoshop in order to identify what my magazine advert could possibly look like once it is finally made. 

Drafts of Ancillary 1

This is a draft of my digipak. I wanted the front cover to have a picture of the main artist, in order to show everyone how the artist looks. After research many digipaks, I did realise that many artists do not always include a picture of themselves on the front of their digipak. Although, I wanted to do something completely different. 

After drawing a digipak draft by hand, I also decided to make a similar draft on photoshop in order to identify what my real digipak could possibly look like. 

Storyboard

This is the storyboard I had created as part of an idea which I wanted as part of our chosen song. Choosing many of the shots and angles in my storyboard, was because of the ways in which I wanted the storyline to have an affect on the audience. For example, an extreme close up will show the emotion of a character. Through forming an individual storyboard, I was able to identify what possible shots may be useful when it comes to the actual production. I had identified that I included a range of close up shots as the storyline I had formed was included drama and romance, which meant that the character will need to show a range of emotions. Because of this, I wanted the audience to get a better look on how the character would feel in certain situations; and feel something towards the character.

Although I had made the storyboard by myself, I also wanted to form a storyboard online so a realistic view is shown through animated characters.
Made with Storyboard That
Made with Storyboard That
Made with Storyboard That
Made with Storyboard That

YouGov Profiler - Years & Years

After carrying out research on YouGov Profiler, I was able to find out more about the fans of the band Years & Years. The three images below show the demographics, lifestyle and brands of the fans of the band. This research will be beneficial when it comes to forming our final media product, as we will be able to target the correct audience for our music video. 

Laura Mulvey's Theory

Laura Mulvey s Theory

Carol Vernallis' Theory