My digi-pak consists of dark colours to give a sense of abandonment and loneliness. Although this isn't typical of conventional pop CD covers such as Taylor Swift's Fearless or Miley Cyrus' Wrecking Ball. I subverted from these pop conventions and this makes it intriguing and interesting to the audience as they believe that this new artist is groundbreaking and influential. Because of this, I can target different demographics instead of my initial target audience of young teens to adults of both genders, coming from a working class to middle class background. The bottom three panels show a story, where he is shown being separated from a dark, shadowed figure, presumably his past. The bottom middle panel shows him with his hand on his head, possibly thinking about what happened. My digi-pak shows a story and the consumer would immediately know that this album is about heartbreak.
No comments:
Post a Comment